As a company renowned for impeccable digital marketing and branding solutions, people expect us to have a stronghold in PPC (pay-per-click) campaigns. And they are right. We have a data-led approach to Pay Per Click (PPC Management). Because data is at the very heart of our methodology for maximising the ROI of the PPC campaigns we handle. But we don’t rely on automation tools, rather we rely on our people and their expertise in handling large volumes of data and making it meaningful to convert into actionable points.
Our PPC management service includes much more than just managing Google, Facebook, Twitter, and LinkedIn Ads.
Undoubtedly, paid search marketing is the quickest way to get your business in front of the target audience. Because when you run your paid search engine marketing campaigns you only pay for target traffic, it is easy to control the budget and return on investment for your campaign.
What you can expect from our PPC Management?
Though, we do our best to deliver what we promise when we start a PPC campaign. But, here is all that you can expect from our PPC management.
PPC Strategy
To craft a perfect PPC campaign that yields better returns to your business, we first understand your business, industry sector, competitors and USP’s. Then we work with you to develop a strategy that is crafted to deliver the results you want.
Implementation
We work to deliver that strategy by tweaking your existing campaigns for better results or adding accounts at new networks that give better results cost-effectively.
Keyword Research
Our team well ensures that you’re targeting the most appropriate keywords and not wasting spend by researching the keyword trends in your industry. We cover the 360º landscape of search and display network to ensure that you are targeting only the right keywords and showing your ads in the right places while avoiding the areas which aren’t right for your business.
Ad Copy Writing
Our PPC management team ensures that your ads are completely focused on the ad group’s keywords and to the landing pages on your website. With a strong call to action and continuous testing, we make sure that you’re getting the right traffic at the lowest cost.
Ad Extensions
Ad extensions are a vital part of the PPC campaigns. The right type of Ad extensions yields 300 times more results than the ads without or with wrong ad extensions. We ensure that your ad campaigns are using the right ad extensions to derive maximum results within the given budget without wasting a penny.
Tracking
Tracking is important for any campaign and especially for the PPC campaigns. So one of the very first things we do is to make sure the tracking is set up properly, giving us all the data we need to optimize ads for better results going forward.
PPC Optimisation
We keep optimizing the campaigns to push the performance boundaries. Even a little change makes a huge difference. Attention to detail is the key. And we are known for keeping eyes on even the minute details, which help us optimize the campaigns to deliver unprecedented results.
Reporting
Reporting is the most vital part of our entire work mechanism. We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what your competitors are doing and how your paid search is performing against the key metrics beneficial for your business.
If you’d like to find out about how we can help you, use the form to get in touch.
