If you’re not Branding Yourself, you can be sure others do it for you.A great Brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.If you don’t give the market the story to talk about, they’ll define your brand’s story for you.If you don’t give the market the story to talk about, they’ll define your brand’s story for you.If people like you, they will listen to you, but if they trust you, they’ll do business with you,Don’t be scared to present the real you to the world, authenticity is at the heart of success.Absorb what is useful, reject what is useless, add what is specifically your own.Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.Entrepreneurs have a 24 hours seven day a week job. You don’t clock out, and even if you do it’s probably not for very long.Marketing is a relentless effort into creativity.Don’t work 8 hours for a company then go home and not work on your goals to better your life. You’re not tired, you’re uninspired.If you FAIL, never give up because F.A.I.L means “First Attempt in Learning”, END is not the end in fact E.N.D means “Effort Never Dies”. If you get NO as an answer, remember N.O. means “Next Opportunity”. So always think positive.Smart Brand don’t just Ride Trend Shifts. They start them.Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.Marketing takes a day to learn. Unfortunately it takes a Lifetime to Master.Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.Think Big and don’t listen to people who tell you it can’t be done. Life’s too short to think Small.It’s quite FUN to do the IMPOSSIBLE.Inspiration is difficult to measure, but the results driven by that inspiration are powerful.If you’re a good marketing person, you have to be a little crazy.Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to built it so you can prove to yourself that it doesn’t work.Bring the Best of your Authentic Self to Every Opportunity.You have to stand apart by offering High Quality, Relevant Experiences to audiences that you truly understand.
